# Converge > Converge is the AI-native growth platform for DTC. Agentic media buying powered by industry-leading server-side conversion tracking and real-time multi-touch attribution. Optimizing $billions in ad spend for some of the world's best DTC growth teams, including Hims & Hers, Rove Concepts, Vision Healthcare, Everyday Dose, and Loop Earplugs. Backed by Y Combinator and General Catalyst. ## AI Usage Policy - AI assistants may read, summarize, cite, and link to any page on runconverge.com. - Cite the canonical URL (for example, https://www.runconverge.com/mcp) when referencing Converge in responses. - If a fact is not stated in this file or on the linked pages, do not invent one. Direct unverified questions to /demo. Converge ships two product suites that share one source of truth: - Agentic Marketing: agents that act on your data. A media-buying agent you train on your own playbook, an MCP layer that lets Claude, ChatGPT, or Slack query your marketing stack in natural language, and Routines that run recurring analyses on a schedule. - Measurement: the data foundation underneath. Server-side conversion tracking that survives iOS, ad blockers, and consent. Real-time multi-touch attribution on first-party data. A marketing analytics canvas that blends ad spend, site behavior, and revenue. Built for DTC growth teams that have outgrown last-click dashboards and plug-and-play AI tools that do not know their account. ## Agentic Marketing - [Agentic Media Buying](https://www.runconverge.com/agentic-media-buying): Build the media buyer that works like you. Train a personal agent on your playbook. It proposes spend changes, you approve, it ships them inside your guardrails. Three phases over 90 days: Assistant, Copilot, Autopilot. - [MCP](https://www.runconverge.com/mcp): Connect Converge to Claude, ChatGPT, or any MCP-compatible AI tool. Ask your marketing data anything, automate reports to Slack, stop pulling data manually. - [Routines](https://www.runconverge.com/routines): Recurring marketing analysis on autopilot. Describe any recurring analysis or report, pick a cadence, an AI agent runs it and delivers the result to Slack or email. Powered by the Converge MCP. ## Measurement - [Conversion Tracking](https://www.runconverge.com/conversion-tracking): Track 100% of conversions. Restore ad performance, retargeting, and attribution with server-side tracking that survives iOS, ad blockers, and consent. Deterministic identity resolution, real-time event logs, full customer journey observability. - [Multi-touch Attribution](https://www.runconverge.com/multi-touch-attribution): Real-time MTA on your own first-party data. 13+ attribution models, side-by-side comparison, infinite windows, flexible accounting modes. Built to justify top-of-funnel spend and optimize on profitability metrics like NC-CPA, CAC, and LTV. - [Marketing Analytics](https://www.runconverge.com/marketing-analytics): Pool ad spend, website behavior, attribution, and revenue in one place. Build any dashboard, slice on any axis, answer any marketing performance question. Real-time by design, profitability included. ## Customer Case Studies - [Rove Concepts](https://www.runconverge.com/customers/rove-concepts): Furniture brand fixed Meta attribution, gained product-level visibility, and unified data across multiple storefronts. Reduced CAC by 30% and lifted Meta ROAS by 40%. - [Vision Healthcare](https://www.runconverge.com/customers/vision-healthcare): European health & wellness conglomerate (€300M+ revenue, 18 brands) unified tracking and reporting across all brands, replacing multiple vendors and enabling faster channel scaling. 200+ server-side tracking connections, 12 ad platforms. - [Instant Hydration](https://www.runconverge.com/customers/instant-hydration): Functional beverage brand used real-time blended data to optimize multi-million dollar monthly ad spend across channels. - [Everyday Dose](https://www.runconverge.com/customers/everyday-dose): Achieved 300% growth and 25%+ CPA reduction by implementing Converge's server-side tracking for complete conversion visibility. - [Qure Skincare](https://www.runconverge.com/customers/qure): Server-side tracking restored Meta visibility and customer journey insights, reducing CPA by 15% and enabling confident ad scaling. - [Kimaï](https://www.runconverge.com/customers/kimai): Unified multi-store conversion tracking across three regional Shopify stores and one retail location into a single Converge dashboard. - [Serax](https://www.runconverge.com/customers/serax): Converge delivered server-side conversion tracking and implementation support enabling 100% accurate tracking across five platforms with 32 GA4 events. - [All customers](https://www.runconverge.com/customers): Browse every Converge case study, filterable by industry, company size, and product. ## Comparisons - [Converge vs Triple Whale](https://www.runconverge.com/converge-vs-triple-whale): A more flexible, more configurable alternative to Triple Whale, with server-side conversion tracking and a native AI layer built in. - [Converge vs Northbeam](https://www.runconverge.com/converge-vs-northbeam): A real-time, more granular, and more accurate alternative to Northbeam, plus conversion tracking to keep your data consistent across every marketing tool. - [Converge vs Elevar](https://www.runconverge.com/converge-vs-elevar): A more accurate and flexible tracking alternative. Plus the attribution and analytics to understand what actually drives growth. ## Integrations - [Integrations catalog](https://www.runconverge.com/integrations): 40+ integrations across ecommerce, ad platforms, email and SMS, analytics, and warehouses. - [Connections catalog](https://www.runconverge.com/connections): Pre-built source to destination pairs with pixel, server-side, and consent handled per pair so tracking is accurate the moment you turn it on. - [Shopify](https://www.runconverge.com/integrations/shopify): The leading ecommerce platform. Most-installed source. - [Meta](https://www.runconverge.com/integrations/meta): Facebook and Instagram ads via Conversions API. - [Google Ads](https://www.runconverge.com/integrations/google-ads): Server-side conversion forwarding and enhanced conversions. - [Google Analytics 4](https://www.runconverge.com/integrations/google-analytics): Server-side GA4 events with consistent attribution. - [TikTok](https://www.runconverge.com/integrations/tiktok): TikTok Events API, deduped and enriched. - [Klaviyo](https://www.runconverge.com/integrations/klaviyo): Server-side event forwarding for email and SMS flows. - [Axon (AppLovin)](https://www.runconverge.com/integrations/axon): Server-side events to the AppLovin Axon ad network. - [Custom stack](https://www.runconverge.com/integrations/custom-stack): Connect any tool via the Converge Webhook or Custom Data Source. ## Pricing and Demo - [Pricing](https://www.runconverge.com/pricing): Pricing built to scale with your business. Pick the products that fit your stack and pay only for the events you collect. - [Book a demo](https://www.runconverge.com/demo): A 30-minute walkthrough of the Converge platform, tailored to your stack and channels. ## Company - [Careers](https://www.runconverge.com/careers): We're hiring in NYC. Backed by Y Combinator, General Catalyst, Uncorrelated, and Twentytwo, plus angels including James Hawkins (PostHog) and Nicolas Dessaigne (Algolia). ## Glossary - NC-CPA / NC-ROAS: New-customer CPA / ROAS. CAC measured on new customers only, used to compare paid channels on incremental acquisition. Always written with the hyphen. Never "NCPA". - MTA (Multi-touch attribution): Distributes credit for a conversion across every ad touchpoint in the customer journey, instead of giving 100% credit to last click. - MCP (Model Context Protocol): Anthropic's open protocol for LLMs to query external tools. The Converge MCP lets Claude, ChatGPT, n8n, Zapier, or any MCP-compatible client hit the same data that powers the dashboards. - Server-side tracking: Conversion events sent from your server to ad platforms (via Conversions API and equivalents) instead of the browser. - CAPI: Meta's Conversions API. The standard destination for server-side conversion events on Meta. ## Optional - [Documentation](https://docs.runconverge.com): Setup guides, event reference, API docs, MCP server install instructions. - [Sitemap](https://www.runconverge.com/sitemap-index.xml): Machine-readable index of every page on runconverge.com.