CASE STUDY
How dear digital became a digital marketing pioneer in the Benelux
dear digital is a full-service ecommerce agency helping brands scale internationally in Europe. They are leading experts in digital marketing as well as Shopify and Odoo development.
100%
Of new clients use Converge
25%
Avg. Meta ROAS increase
100%
Of conversions tracked
“Thanks to Converge we have more confidence in our in-platform data. They are also very responsive and think along pro-actively for the best way to tackle tracking issues.”
Jiawen Chen, Operations Manager, dear digital
Challenge
dear digital is onboarding multiple clients each month. Many of them have broken, missing, or unoptimized tracking setups.
dear digital wanted to provide best-in-class tracking infrastructure for their clients, but found that this was infeasible using traditional tracking methods such as GTM.
Clients from dear digital were constantly switching platforms, updating websites, and adding tools. This, together with resolving tracking issues, was costing the dear digital team a disproportionate amount of time.
Solution
With Converge, dear digital can now seamlessly onboard new clients. Converge takes care of the complete onboarding process such that dear digital can focus on helping their clients grow.
Converge ensures a best-in-class tracking infrastructure using a combination of client-side tracking, server-side tracking, auto-deduplication, and event enrichment.
dear digital no longer has to worry about monitoring and maintaining client tracking setups. Converge takes care of everything and is always on standby for urgent requests.
dear digital’s clients are now seamlessly connected to platforms including Facebook, Shopify, WooCommerce, BoldCommerce, Criteo, TikTok, Google Ads, and GA4.
