CASE STUDY

How dear digital became a digital marketing pioneer in the Benelux

dear digital is a full-service ecommerce agency helping brands scale internationally in Europe. They are leading experts in digital marketing as well as Shopify and Odoo development.

100%

Of new clients use Converge

25%

Avg. Meta ROAS increase

100%

Of conversions tracked

“Thanks to Converge we have more confidence in our in-platform data. They are also very responsive and think along pro-actively for the best way to tackle tracking issues.”

“Thanks to Converge we have more confidence in our in-platform data. They are also very responsive and think along pro-actively for the best way to tackle tracking issues.”

Jiawen Chen, Operations Manager, dear digital

Challenge

  • dear digital is onboarding multiple clients each month. Many of them have broken, missing, or unoptimized tracking setups.

  • dear digital wanted to provide best-in-class tracking infrastructure for their clients, but found that this was infeasible using traditional tracking methods such as GTM.

  • Clients from dear digital were constantly switching platforms, updating websites, and adding tools. This, together with resolving tracking issues, was costing the dear digital team a disproportionate amount of time.

Solution

  • With Converge, dear digital can now seamlessly onboard new clients. Converge takes care of the complete onboarding process such that dear digital can focus on helping their clients grow.

  • Converge ensures a best-in-class tracking infrastructure using a combination of client-side tracking, server-side tracking, auto-deduplication, and event enrichment.

  • dear digital no longer has to worry about monitoring and maintaining client tracking setups. Converge takes care of everything and is always on standby for urgent requests.

  • dear digital’s clients are now seamlessly connected to platforms including Facebook, Shopify, WooCommerce, BoldCommerce, Criteo, TikTok, Google Ads, and GA4.

Boost your clients' ROAS with better tracking

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