The main difference
Elevar is a great ecommerce server-side tracking tool. However, Converge's tracking technology was developed specifically for a post-iOS 14 and cookieless world. Converge's enriched server-side tracking enables 100% accurate and enriched conversion tracking such that ad platforms perform optimally.
Converge provides an end-to-end tracking solution while Elevar provides a layer on top of Google Tag Manager (GTM). Due to Elevar's dependency on GTM, setups are prone to missing events, inconsistencies, suboptimal event matching, and duplication issues.
Converge offers hands-off onboarding, and has maintenance and support included for all plans. Elevar charges $750 or up for onboarding, and only offers support maintenance starting from $500/month.
Lastly, Converge was built with headless, custom, and multi-store setups in mind, offering additional flexibility and a developer-friendly interface. Converge also offers more integrations. No matter where your data is needed, Converge has you covered.
The details
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Jiawen Chen, Operations Manager, dear digital
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