COMPARISON

The best growth teams choose Converge over Elevar

A more accurate and flexible tracking alternative. Plus the attribution and analytics to understand what actually drives growth.

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Optimizing $billions in ad spend for the world's best DTC growth teams.

SIDE BY SIDE

From black box tracking to a data platform you can grow on

See how Converge compares to Elevar

Server-side tracking

Converge: Track 100% of your conversions

Elevar: Track 100% of your conversions

Event enrichment

Converge: For better ad (re)targeting

Elevar: For better ad (re)targeting

Email flow optimization

Converge: Maximize revenue from abandoned email flows

Elevar: Maximize revenue from abandoned email flows

Google Tag Manager

Converge: Complete GTM replacement

Elevar: Requires GTM

New customer tracking

Converge: Built in

Elevar: Not built in

Monitoring and observability

Converge: Real-time logs of every tracked and forwarded event, with automatic warnings on tracking errors

Elevar: Black box

Customer journey inspection

Converge: Inspect every individual customer journey end-to-end

Elevar: No journey view

Ad platform integrations

Converge: All major marketing and ad platforms

Elevar: Top platforms only

Custom integrations and tags

Converge: Build any custom integration or tag from the UI

Elevar: Via GTM only

Data warehouse integration

Converge: Native BigQuery, Snowflake, and Redshift

Elevar: Add-on only

Consent management

Converge: Native CMP integrations (OneTrust, Cookiebot, Didomi, Google Consent Mode)

Elevar: Via third-party tools

Stack compatibility

Converge: Shopify, Salesforce, Magento, WooCommerce, and any custom stack

Elevar: Shopify only

Multi-brand, multi-region

Converge: Efficiently manage multiple stores, brands, or regions

Elevar: Per-store setup

Engineering support

Converge: Direct access to the team that built it

Elevar: Standard ticketing

Dedicated Slack channel

Converge: Yes

Elevar: Email only

Real-time analytics

Converge: Real-time marketing analytics

Elevar: No analytics at all

Multi-touch attribution

Converge: Real-time MTA across 11+ models on first-party data

Elevar: Tracking only

THE CONVERGE DIFFERENCE

Match Elevar's tracking. Add attribution, analytics, and AI.

A complete measurement platform that tracks, attributes, and grows revenue.

Equivalent tracking, without the black box

The same server-side conversion coverage as Elevar, with the flexibility and transparency Elevar lacks. Real-time logs of every tracked and forwarded event, automatic warnings for tracking errors, individual customer journey inspection, custom event management, consent visibility, and deterministic re-identification.

Conversion tracking

One source of truth for marketing performance

Multi-touch attribution and real-time marketing analytics baked into the same platform as your tracking. Intraday reporting across every channel, 11+ attribution models on first-party data, a custom insight builder, and shared dashboards every team can trust as the single source of truth for marketing performance.

AI-native, from MCP to agents

An MCP server that gives any AI tool secure access to your tracking, attribution, and analytics data. Analytics that run on autopilot to surface trends, anomalies, and growth opportunities. Build your own agent, trained on your strategy and stack, to help your team make better decisions every day.

The Converge effect