Ecommerce is real-time. Northbeam is not.

Ecommerce is real-time. Northbeam is not.

A real-time, more granular, and more accurate alternative to Northbeam, plus conversion tracking to ensure the same consistent data in all marketing tools.

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Tracking billions in revenue for industry leaders that chose Converge over Northbeam.

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Converge

Converge

Northbeam

Northbeam

Multi-touch attribution

Multi-touch attribution

✅

✅

✅

✅

Independent first-party data collection

Independent first-party data collection

✅

✅

✅

✅

Marketing reporting

Marketing reporting

✅

✅

✅

✅

Ad spend and campaign data integrations with all major ad platforms

Ad spend and campaign data integrations with all major ad platforms

✅

✅

✅

✅

Real-time data refresh for blended metrics

Real-time data refresh for blended metrics

✅

✅

Actually real-time

Actually real-time

❌

❌

Refreshes every 6 hours

Refreshes every 6 hours

Conversion tracking and enrichment integrations with all major marketing and ad platforms

Conversion tracking and enrichment integrations with all major marketing and ad platforms

✅

✅

❌

❌

Only enrichment for limited tools (Apex)

Only enrichment for limited tools (Apex)

Server-side tracking: a complete google tag manager alternative

Server-side tracking: a complete google tag manager alternative

✅

✅

❌

❌

Data quality monitoring

Data quality monitoring

✅

✅

Real-time logs of all tracked events

Real-time logs of all tracked events

❌

❌

Black box

Black box

Accrual (impression-time) accounting

Accrual (impression-time) accounting

✅

✅

✅

✅

Exact timestamp-based lookbacks

Exact timestamp-based lookbacks

✅

✅

✅

✅

Fully customizable attribution window, model, and accounting mode

Fully customizable attribution window, model, and accounting mode

✅

✅

✅

✅

Filter reports on brands, regions, and other business units

Filter reports on brands, regions, and other business units

✅

✅

Fully customizable store dimensions

Fully customizable store dimensions

❌

❌

data integrity

Conversion tracking is no longer a black box

Server-side tracking for 100% conversion accuracy.

Real-time logs of all tracked and forwarded events.

Automatic warnings for tracking errors.

Inspect every single customer journey individually.

Set up and maintain custom events with ease.

See the impact of consent settings on your data.

Best-in-class re-identification of website visitors.

Combine attribution and conversion tracking for more trust and data consistency.

Pageview

View product

Add to cart

Initiate checkout

Purchase

Subscribe

custom_event

conversion tracking

Industry-leading tracking

Track and send 100% of conversions anywhere thanks to server-side tracking.

Ensure accurate in-platform metrics for ads.

Maximize revenue from abandoned email flows.

Optimize (re-)targeting through enrichment.

Manage all tags and CAPI integrations in 1 place.

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Marketing reporting

Attribution & analytics

Real-time analytics for intraday reporting.

Multi-touch attribution (MTA).

Custom insight builder.

Breakdowns and filters.

Trends, tables, cohorts across your website and third-party tools.

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Works with any stack

Works with any stack

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The converge effect

Companies that run on Converge perform better

How Instant Hydration scaled to multi-million monthly $ spend

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How VHC unified tracking and attribution across 18 brands

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How Everyday Dose scaled by 300% with server-side tracking

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See Converge in action

See Converge in action

See Converge in action

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