Northbeam is an ecommerce tool providing an attribution dashboard which aims to attribute purchases to marketing channels and campaigns. However, these attribution insights do not increase ad performance. They just provide a better estimation.
Northbeam does not fix the biggest issue at play, which is that ad platforms such as Meta, Google, and TikTok are still receiving inaccurate data, leading to broken metrics and lower actual ad performance.
On the contrary, Converge makes sure your ad platforms receive all customer data to perform optimally, resulting in more reliable ad performance metrics, and an improvemed ad performance.
Converge does not only fix tracking issues for ad platforms. We also fix tracking for other tools, such as Google Analytics or Google Data Studio. For example, GA4 can be set up out-of-the-box through Converge.