CASE STUDY

How Inspire Digital increased average Meta ROAS by 15%

Inspire Digital is a performance marketing agency for ecommerce stores. They work with some of the largest ecommerce brands and have a global presence. Their bread and butter is Facebook ads.

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5

Clients using Converge

15%

Avg. Meta ROAS increase

100%

Of conversions tracked

“All sales are now visible in the Meta ads manager, which helps Meta optimize better, and helps us scale the ad account.”

“All sales are now visible in the Meta ads manager, which helps Meta optimize better, and helps us scale the ad account.”

Marin Ištvanić, Head of Performance & Lead Media buyer, Inspire.

Challenge

  • iOS 14.5 caused significant data loss and missing sales in the Meta ads manager, leaving the Inspire Digital team with unreliable ad performance metrics.

  • Google Tag Manager (GTM) tracking contained lots of duplicates and was missing conversions due to ad-blockers and VPNs, resulting in unreliable GA4 analytics.

  • Inspire Digital wanted to provide best-in-class tracking infrastructure for their clients, but found that this was infeasible using traditional tracking methods such as GTM.

Solution

  • Accurate conversion tracking and all sales visible in the Meta ads manager again thanks to Converge server-side tracking. No more duplicate or missing conversions.

  • Improved event matching rates thanks to Converge event enrichment by combining server-side data with client-side data, allowing Meta to optimize better and lowering CPA.

  • Dashboards now contain reliable and consistent data in GA4, allowing the Inspire Digital team to analyse and scale with confidence.

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