CASE STUDY
How Instant Hydration scaled to multi-million monthly $ spend
Instant Hydration is a functional beverage DTC brand that became a category leader in under 18 months.
Spend: multi-million $ per month
Industry: Food & Beverage
Stack: Shopify Plus
Converge enables real-time blended pacing for a Growth team managing multi-million $ monthly spend.
>$1M
Monthly ad spend
0
Data delay for blended metrics like spend, CAC, and CPA
45
Average dashboard checks per day by the Instant growth team
Kevin Cooper, Head of Growth, Instant Hydration
Challenge
The Growth team required real-time blended data for intra-day decision making.
Head of Growth had no insight into retargeting vs new customer acquisition in the Ads Manager, leading to wasted top-of-funnel spend.
Instant Hydration needed scalable, trustworthy conversion tracking and in-platform reporting to scale confidently.
Solution
The Growth team uses Converge for intra-day pacing (45 checks/day on average) to shift spend based on blended performance.
Converge allows the VP of Growth to see New Customer CPA (= CAC) inside of the Ads Manager and confidently increase top-of-funnel spend without the fear of inadvertently retargeting.
In-platform conversion data is now consistent and maintainable, with optimal event matching scores and 100% of conversions tracked.
