CASE STUDY
How Instant Hydration scaled to multi-million monthly $ spend
Instant Hydration is a functional beverage DTC brand that became a category leader in under 18 months.
Spend: multi-million $ per month
Industry: Food & Beverage
Stack: Shopify Plus
Converge enables real-time blended pacing for a Growth team managing multi-million $ monthly spend.
>$1M
Monthly ad spend
0
Data delay for blended metrics like spend, CAC, and CPA
45
Average dashboard checks per day by the Instant growth team
Jordan Menard, Co-founder, Instant Hydration
Challenge
The Growth team required real-time blended data for intra-day decision making.
Head of Growth had no insight into retargeting vs new customer acquisition in the Ads Manager, leading to wasted top-of-funnel spend.
Instant Hydration needed scalable, trustworthy conversion tracking and in-platform reporting to scale confidently.
Solution
The Growth team uses Converge for intra-day pacing (45 checks/day on average) to shift spend based on blended performance.
Converge allows the VP of Growth to see New Customer CPA (= CAC) inside of the Ads Manager and confidently increase top-of-funnel spend without the fear of inadvertently retargeting.
In-platform conversion data is now consistent and maintainable, with optimal event matching scores and 100% of conversions tracked.
