CASE STUDY

How Metis Supplements reduced CPAs by 30% with Converge Tracking

Metis Supplements is a high-growth Shopify brand that produces ecological supplements to make you sleep better, wake up with more energy, and reduce stress.

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Background - Metis Supplements
Background - Metis Supplements
Background - Metis Supplements

30%


Meta CPA decrease

100%


Of conversions tracked

12


Hours of troubleshooting
saved per month

"We ran the numbers and observed a 30% drop in CPA thanks to Converge's enriched conversion tracking."

"We ran the numbers and observed a 30% drop in CPA thanks to Converge's enriched conversion tracking."

Maxim Christiaen, Co-Founder, Metis Supplements

Challenge

  • iOS 14.5 caused significant data loss and higher CPAs, leaving the Metis Supplements team unable to scale ads with confidence.

  • Subscriptions weren't tracked, taking the most valuable conversions out of the picture.

  • GTM contained errors and inconsistencies, resulting in unreliable GA4 dashboards.

Solution

  • Accurate conversion tracking thanks to Converge server-side tracking.

  • Improved event matching in Meta thanks to Converge's event parameter enrichment by combining website data with server data.

  • Faster scaling through accurate and valuable ad performance metrics and GA4 dashboards.

Converge Setup

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