CASE STUDY
How Noémie regained confidence in Meta ad performance through Converge
Noémie is a Shopify Plus brand known for its forever quality fine jewelry and exceptional customer experience. Their jewelry is made with recycled 18k gold & natural certified conflict free diamonds.
Great
Meta event matching
100%
Of conversions tracked
100%
Of purchases visible in GA4
Michael Skehill, Co-Founder, Gradient Media Group
Challenge
The Meta CAPI was consistently missing ~10% of purchases, which made it incredibly hard to trust ad performance metrics.
Meta event matching scores were suboptimal, making it difficult for the Meta algorithm to target the right prospects in a cost-effective way.
Broken tracking made it hard to optimise ads. The team did not know when to pause unprofitable campaigns or boost those that were actually driving growth.
GA4 was not showing all conversions, making it hard for the Noémie team to rely on the metrics they were seeing.
Bots were driving redundant traffic and fake conversions, resulting in broken website analytics and ad performance metrics.
Solution
100% of conversions are tracked and all sales arrive in the Meta ads manager again thanks to Converge server-side tracking.
Improved event matching scores thanks to Converge event enrichment by combining server-side data with client-side data, lowering CPA and allowing Meta to optimize better.
In-platform Meta performance is reliable again thanks to correct data from Converge, allowing the Noémie team to optimise their media buying and scale faster.
100% of purchases are now tracked and visible in GA4, providing a reliable and complete overview of performance.
Bot traffic is filtered out effectively, preventing any skewness in website and ad performance metrics.
