How Serax launched on Shopify Plus with Converge tracking
Serax is a Belgian design brand, creating contemporary homeware in collaboration with leading international designers and makers such as Yotam Ottolenghi and Vincent Van Duysen.
Of conversions tracked
Events tracked in GA4
Thomas Devreese, Ecommerce Manager, Radikal (Shopify Plus Partner)
The Serax team wanted to avoid inaccurate attribution through browser conversion tracking for Meta, Google Ads, and Pinterest.
Besides the standard ecommerce events, >20 custom events had to be tracked across the website to provide a full overview of customer behavior in GA4 and Klaviyo.
Serax had complex tracking requirements related to a wide range of products, sets and designer categories, as well as registry and wishlist functionality.
Converge ensured 100% accurate conversion tracking through enriched server-side tracking for all connected ad platforms.
Dedicated implementation support was provided to ensure tracking, testing, and monitoring of all custom events.
All parts of the funnel are visible in GA4, including checkout events such as initiate_checkout, add_contact_info, add_payment_info, add_shipping_info, and purchase.