CASE STUDY
How VHC unified tracking and attribution across 18 brands
Vision Healthcare is a fast-growing European digital-first conglomerate of 18 brands empowering consumers to enhance their personal health and wellbeing.
Industry: Health & Wellness
Employees: 300+
Stack: Shopify, Magento, Custom
Converge delivers a single source of truth for acquisition reporting, allowing VHC to confidently build and scale high-performance funnels.
4
Tools replaced: Segment, Google Tag Manager, GA4
18
Brands managed
12
Advertising platforms
Christian Remon, General Manager, Nupure (VHC)
Challenge
Vision Healthcare was running into limits with its acquisition stack, leading to stalling scaling efforts:
The combined Google Tag Manager & Segment setup frequently broke across cross-domain funnels with no visibility into why, leaving in-platform data inconsistent and untrustworthy.
They tried using Google Analytics 4 and Voluum across their brands to get insight into the full funnel but found consistent under-reporting of top-of-funnel channels.
Lack of a single source of truth of acquisition reporting data made comparing funnel performance across brands and regions impossible.
After an extensive evaluation process, Vision Healthcare moved all tracking and acquisition reporting across its 18 brands from a patchwork of vendors, including Segment and Voluum, to Converge.
Solution
Converge was chosen because of its unique combination of:
Being the only vendor that combines enterprise-grade tracking with flexible and complete reporting functionality.
Best-in-class re-identification, leading to capturing more top-of-funnel touchpoints than competitors in a head-to-head evaluation.
Ability to seamlessly manage all of the brands' tracking complexities (e.g. cross-domain funnels) and blend of stacks (Shopify, Magento, Custom)
VHC now successfully runs all tracking and attribution on Converge:
In-platform data is now consistent, trusted, optimal and maintainable, allowing acquisition teams to shift spend correctly.
New channels, custom conversions and landing pages are launched in hours (not weeks) allowing them to quickly internationalize working channels and funnels much faster.
1000+ reports generated for separate channels, brands, regions and funnels delivering unprecedented insight into what works allowing them to scale new funnel types to 6 figures per month.
Fast, flexible and consistent reporting across the entire conglomerate that can handle their complex, hard-to-track funnels.
