COMPARISON

Ecommerce is real-time. Northbeam is not.

A real-time, more granular, and more accurate alternative to Northbeam, plus conversion tracking to keep your data consistent across every marketing tool.

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Optimizing $billions in ad spend for the world's best DTC growth teams.

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Real-time and flexible attribution you can trust

See how Converge compares to Northbeam

Multi-touch attribution

Converge: Included across 11+ models on first-party data

Northbeam: Included

Ad spend and campaign data integrations

Converge: All major ad platforms

Northbeam: All major ad platforms

Flexible accounting modes

Converge: Yes

Northbeam: Yes

Infinite attribution windows

Converge: Yes

Northbeam: Yes

Real-time data refresh for blended metrics

Converge: Actually real-time

Northbeam: Refreshes every 6 hours

Conversion tracking and enrichment integrations

Converge: All major marketing and ad platforms

Northbeam: Only enrichment for limited tools (Apex)

Server-side tracking

Converge: Complete Google Tag Manager alternative

Northbeam: Not supported

Data quality monitoring

Converge: Real-time logs of every tracked and forwarded event, with automatic warnings on tracking errors

Northbeam: Black box

Brand, region, and business unit filters

Converge: Fully customizable store dimensions

Northbeam: Not supported

THE CONVERGE DIFFERENCE

Better attribution, and more

A complete measurement platform with real-time attribution and conversion tracking built in.

Real-time, flexible attribution

Intraday data that refreshes continuously, not every six hours. 11+ attribution models on first-party data, exact timestamp-based lookbacks, flexible accounting modes, and a fully customizable attribution window. The most flexible attribution on the market.

Conversion tracking built in

Server-side tracking that acts as a complete Google Tag Manager alternative. Conversion tracking and event enrichment across every major marketing and ad platform, with real-time logs of every tracked and forwarded event and automatic warnings on tracking errors.

Conversion tracking

AI-native, from MCP to agents

An MCP server that gives any AI tool secure access to your tracking, attribution, and analytics data. Analytics that run on autopilot to surface trends, anomalies, and growth opportunities. Build your own agent, trained on your strategy and stack, to help your team make better decisions every day.

The Converge effect