“As soon as it was set up, Converge helped us improve ad performance and attribution accuracy.”
Everyday Dose is a Shopify Plus brand combining the classic coffee flavor you know and love with functional mushrooms, collagen protein, and nootropics to promote focus, energy, immunity, and gut health.
With ad spend more than doubling and Meta as their primary growth channel, the Everyday Dose team needed bulletproof conversion tracking and accurate CAC visibility to put dollars to work confidently.
Everyday Dose partnered with Converge to fix broken Meta tracking, surface true New Customer CPA, and automatically exclude existing subscribers from prospecting campaigns.
From unreliable Meta CPA to true New Customer CPA visibility
Meta CPA didn't reflect true CAC
Regular CPA metrics did not provide the needed insights in true Customer Acquisition Cost (CAC), making it hard to determine if campaigns were successfully driving new customer growth. On top of that, broken tracking made it hard to optimise ads. The team did not know when to pause unprofitable campaigns or boost those that were actually driving growth.
NC-CPA in the Meta Ads Manager
Through a unique Converge configuration, New Customer CPA (NC-CPA) is now visible in the Meta ads manager, allowing the team to optimize ads based on true CAC. In-platform Meta performance is reliable again thanks to correct data from Converge, allowing the Everyday Dose team to optimise their media buying and scale faster.
From missing conversions to 100% server-side tracking
Missing conversions and suboptimal event matching
Before Converge, Everyday Dose was already using a dedicated tracking provider, but they were missing a significant amount of conversions in Meta, leaving the team with unreliable ad performance metrics. On top of that, Meta event matching scores were suboptimal, making it difficult for the Meta algorithm to target the right prospects in a cost-effective way.
Server-side tracking with enriched event matching
100% of conversions are tracked and all sales arrive in the Meta ads manager again thanks to Converge server-side tracking. Improved event matching scores thanks to Converge event enrichment by combining server-side data with client-side data, lowering CPA and allowing Meta to optimize better.
From wasted spend on subscribers to automated exclusion
Existing subscribers weren't excluded from Meta
Existing subscribers were not automatically excluded from Meta targeting, leading to wasted ad budget and lots of time wasted on manually uploading lists of subscribers.
Existing subscribers automatically excluded as audience
Existing subscribers are automatically forwarded to Meta and excluded as an audience, making sure ad budget goes to acquiring new subscribers.