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Insights for DTC growth teams

Attribution, conversion tracking, and agentic media buying — from the team building the source of truth behind them.

Chat between Hudson and a media buyer: Hudson sends an optimization plan with approve and reject buttons, the buyer replies, and Hudson starts typing back
Agentic Media Buying

An Introduction to Agentic Media Buying

Agentic media buying is an agent that learns how you buy, runs your repeated optimizations on loops, and only acts on your ad account after you approve.

Zach DuncanZach Duncan5 min read
Diagram showing one winning ad connecting through Hudson to three separate ad sets
Meta Ads

The Cross-Pollinator Strategy: How to Scale Meta Ads With an Agent

A Meta ads scaling strategy built for agents: how to set up an inflated budget campaign and cross-pollinate your winning ads across landing pages automatically.

Zach DuncanZach Duncan3 min read

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