“Before Converge, we lost the first part of the entire user journey. Now, we have accurate data and complete oversight across all stores in one dashboard.”
Kimaï is a fast-growing Shopify brand that produces ethical fine jewelry designed with recycled gold and lab diamonds. Their pieces are worn by thousands, including celebrities like Meghan Markle and Emma Watson.
Operating across three regional Shopify storefronts and one retail location, the Kimaï team needed unified tracking and reporting to understand customer journeys end-to-end.
Kimaï partnered with Converge to consolidate four fragmented GA4 dashboards into one Converge dashboard and capture the 33% of conversions previously missing in Google and Meta.
From four fragmented GA4 dashboards to one source of truth
Four GA4 dashboards plagued by duplicates and missing data
Four different GA4 dashboards were available, all suffered from duplicates and missing data.
One unified Converge dashboard with 100% of the data
One Converge dashboard contains 100% of the data from all stores, allowing the Kimaï team to finally gather customer insights in one place.
From missing conversions to complete capture across stores
33% of conversions missing plus manual retail uploads
The Kimaï Team was missing 33% of conversions in Google and Meta. Moreover, they had to upload retail store conversions manually.
Automated capture across all stores
Converge tracks all conversions across their regional stores and retail store and makes sure these arrive in the Meta Ads Manager and Google Ads Manager.