Snap
Accurately track your conversions in Snap Ads with Converge enriched server-side tracking.
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what is converge
Trusted marketing measurement that just works
Powering your conversion tracking, attribution and marketing reporting with the same consistent data.
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custom_event
Event Forwarding
Increase tracking accuracy
Track and send 100% of conversions anywhere thanks to server-side tracking.
Maximize revenue from abandoned email flows.
Optimize (re-)targeting through enrichment.
Manage all tags and CAPI integrations in 1 place.
Marketing reporting
Consolidate your insights
Real-time analytics for intraday reporting.
Multi-touch attribution (MTA).
Custom insight builder.
Breakdowns and filters.
Trends, tables, cohorts across your website and third-party.
Platform
Ensure data consistency
Collect events server-side and client-side.
Sync in data from other tools like ad platforms.
Re-identify returning site visitors.
Monitor your setup continuously through logs.
Natively integrate with your CMP.
Rely on warnings to spot implementation errors.
Deduplice conversions automatically.
MTA
