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The data platform for paid customer acquisition
Improve attribution accuracy and enhance ad targeting through better tracking
Trusted by top B2C growth teams
Event Forwarding
Power all marketing tools with accurate data
Track and send 100% of conversions anywhere thanks to server-side tracking.
Manage all pixels and Conversions API (CAPI) integrations in one place.
Improve ad-platform attribution accuracy and ad-targeting through event enrichment.
Forward data to analytics tools, data warehouses, ESPs, and more.
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Better data directly impacts marketing ROI
TikTok
Set up the TikTok Conversions API to track all conversions, optimize event match quality, and maximize retargeting audiences.
Set up the Pinterest Conversions API with a few clicks for accurate attrubution and improved ad targeting.
Meta
Track 100% of conversions, optimize event match quality, and maximize retargeting audience size.
Klaviyo
Maximize revenues from abandoned cart, abandoned checkout, and other email marketing flows.
Google Analytics 4
Resolve inconsistencies, see less unassigned or direct traffic, and make decisions based on better overall attribution.
Google Ads
Leverage out-of-the box enhanced conversion tracking and Google consent mode.
Bing Ads / Microsoft Ads
Enable more accurate attribution and better ad targeting through a one-click install in Converge.
BigQuery
Stream enriched and attributed events from all your data sources directly into your data warehouse for easy custom reporting and attribution model building.
Custom HTML
Load any pixel or custom HTML code directly from Converge so you can manage all tags in one place.
Attribution
Integrated marketing & web analytics
Bring all marketing performance KPIs into a single dashboard.
Gain granular understanding in LTV and CAC across marketing efforts.
Leverage data from ad platforms to calculate CPA, ROAS, and break down across campaigns.
for developers
Data Management
Custom Events & Properties
Track custom events or create them based on existing events. Add and use custom properties anywhere.
Data Quality Management
Ensure and maintain accurate tracking through monitoring, logs, and warnings.
Consent & Privacy
Native CMP integrations, Google consent mode, and privacy controls.
Re-identification
Stitching together revenue touchpoints to customer acquisition channels.
Enrichment
Enrich events with first party data acquired earlier in the customer journey to boost attribution accuracy and ad targeting.
Attribution
MTA models out-of-the box, leveraging best-in-class user identification.
Accurate tracking enables accurate attribution & reporting
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Add payment info
Add shipping info
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Recurring subscription payment
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server-side tracking
Never miss a conversion
Integrate directly with your ecommerce backend to guarantee tracking 100% of conversions.
Stop losing data from browser tracking limitations like ad blockers and internet connectivity issues.
Leverage pre-built integrations with ecommerce platforms or leverage the Converge webhook for custom events.
data sources for engineers
Tracking tools & resources for engineers
Converge JS Pixel
Track any event and property easily and across domains.
Converge Webhook
Send any server-side event to Converge through a webhook.
Source Logs & Warnings
Debug fast through real-time and historical source logs and warnings when events don't adhere to the spec.
Event Spec for B2C
Spec is purpose-built for B2C and works for all marketing destinations and reporting requirements.
Extend the Spec
Extend the spec with custom events and custom properties.
Aliases
Re-identify visitors across server-side and client-side data sources using multiple identifiers.
