Better tracking and attribution for B2C

Track custom events or create them based on existing events. Add and use custom properties anywhere.

Ensure and maintain accurate tracking through monitoring, logs, and warnings.

Native CMP integrations, Google consent mode, and privacy controls.

Stitching together revenue touchpoints to customer acquisition channels.

Enrich events with first party data acquired earlier in the customer journey to boost attribution accuracy and ad targeting.

MTA models out-of-the box, leveraging best-in-class user identification.